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Compelling CTAs motivate recipients to convert. Research shows that clients respond more quickly when short and straightforward words seduce them to take action. CTAs words include; get, order, buy, start, download, and sign up here, among others. These usually compel recipients to take action. CTAs that show consumer benefits also improve conversions. These words include; free, personalized and complementary. Call to Action words to add to your recipient's email message should;
Boost and improve conversions with singular and prominent CTAs
Use action words to motivate clicks
Include a color-contrasted and easy-to-click CTA button so that more customers will click.
Effective CTAs To Convert More Clients For You
Eliminate risk CTAs
One of the big fears people have when signing up for new products or services is the cost. However, your CTA helps eliminate the perception of risk:
Sign up today for a free software trial
Join today for a no-risk trial. Cancel anytime.
Download our free ebook
Give us a try—risk-free for seven days
Take our no-hassle 30-day return policy for a drive by signing up today
Educate your prospect CTAs
A client is searching for more information about how to buy the best lawnmower or where to purchase the latest innovative investing app. Educating your prospect exponentially adds to your value no matter what you're selling. Take your prospects to school with CTAs like:
Learn more about our products and services today
Arrange for a personalized, no-cost consultation
Download our (white paper, infographic, and video) to learn more about X
Become an expert at (X) by signing up for our newsletter today
Get the answers to your most urgent questions with our exclusive content. Download it now!
Play on the desire for momentum CTAs
If prospects are reading your content, they’re ready for action. Keeping that momentum can carry the conversation forward and keep the prospect moving smoothly along the buying funnel. Some examples include:
Let’s start a new project together! Contact us today.
Start (action) with (Company). Sign up! (For example, “Start blogging with us. Sign up!”)
Don’t wait! Sign up today.
Start a conversation. Contact our knowledgeable consultants now!
Take the next step on your journey to (achieving their goal)! (For example, this could be “becoming an entrepreneur” or “losing weight.”)
Build a relationship CTA.
Your email list is one of your company’s most valuable assets, and sometimes building a deeper relationship with your leads and clients is your immediate goal. When you want to get people to sign up for your newsletter, consider CTAs such as:
Get closer to your goals with exclusive content from world-class experts. Sign up for our newsletter!
Sign up today for immediate access to (insert exciting, exclusive lead generation content here).
Join our community for exclusive content, events, and access to industry thought leaders!
Let’s stay connected! Sign up today for discounts and the latest product information.
Get ahead of the trends! Sign up for our newsletter today for the latest insights, analysis, and expert commentary.
Drive a sale CTA
The ultimate conversion is the one that hits your bottom line. The CTAs that drive sales can be deceptively simple—or sophisticated and complex. Here are a few to get you started:
Buy (X product) now!
Reserve (X) while supplies last
Shop now
Join an elite group that understands how (X) can transform their (business/life/body)
Let’s start a new project together.
Focusing on your calls-to-action can be one of the best ways to increase the results of your email marketing and other campaigns. Streamline your CTAs, then develop a process for testing and refining them over time. The ROI will be well worth the effort!
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