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Managing customers and the needs of a small business might be easy at the start. However, if the number of customers increases, managing their campaigns manually could be hard. This, therefore, calls for software that can help you computerize the data and reduce manual workload from your employees.
When the client base expands, files and unsubscribed lists increase. These might affect the deliverability rate of the employees, and the company workforce might need more workforce to enhance the available labor.
Running email marketing campaigns amongst your existing clients is one of the most excellent ways to drive sales for your business. You can email marketing campaigns with your existing customer base and encourage them to purchase. You can run discounts, gift card purchases, show off what you have to offer to your customers, and encourage them to buy.
In this guide, we have identified the best email marketing software tools in Namibia that you need to help you grow your business grow.
1. MonkeyPesa
MonkeyPesa is an all-in-one business automation tool. From sales marketing, marketing automation or customer support. With the devotion to help Small and Medium Enterprises (SMEs), MonkeyPesa is a user-friendly tool. The pricing, features, analytics, easy-to-interpret dashboard make it ideal for you.
The CRM aids businesses to get prospects, insights, converts more leads to become customers and manages with customers across several channels. At the same time, they go through the selling process.
MonkeyPesa possesses an email marketing service in Namibia that helps you build an email list. You can use your email marketing service to manage your email list in one place. It will also allow you to create email campaigns and send them to your email list at once. Furthermore, the software will enable you to create a lead magnet incentive. You can create several lead magnets like free books, free courses, free trials. This helps to draw more people to join your email listing. Thus, email marketing opens up room for meaningful conversations with meaningful people interested in your business.
The services offered include; Sales pipeline management which helps companies to sell faster and get more prospects into the business. The invoicing and billing system allows track time, generating invoices, Pro-forma invoices, quotes, and getting much more money faster. And the real estate system helps real estate companies to acquire property, landlord management, tenant and the necessary automation.
MonkeyPesa CRM Features:
Team collaboration
Contact management
Pipeline management
Data security
Insights, analytics and reports
Human Resource and payroll
Inventory and stores
Bulk SMS and emailing
Accessible Communication is a giant step into maintaining good relationships with clients. Strong relationships generate more sales and support, improve client satisfaction, and reduce business expenses.
A closed buyer is just as vital as a new lead. MonkeyPesa CRM allows you to create changes based on a prospect’s information, schedule calls for them at any point in time, take notes based on our interactions, and easily save and organize that data for future use. In a nutshell, you are moving a sales lead or prospect from one stage of your sales funnel to the next.
The MonkeyPesa CRM allows you to add contacts manually or upload files. Because the goal is to have streamlined communication in the sales process, you do not have to open another platform to make calls with your clients and prospects. The dashboard enables calls. In addition, all these interactions are captured in case you need to make clarifications and references.
2. Mailchimp
Mailchimp is an all-in-one customer service platform that combines both sales, marketing and customer service activities under one central location. Mailchimp customer service software promotes the growth of small and upcoming business enterprises through adverts and intelligent marketing campaigns.
Mailchimp has easy tools and strengthens customer relationships through full-time messaging. Mailchimp is customer-centric software. Thus, most of the attention is directed towards customers. The most valuable asset for any business is the customers. Therefore, they have to be given firsthand consideration.
Mailchimp customer service software allows users and subscribers to sell online, send automated marketing emails, construct ad campaigns, send postcards, aid reporting and analytics, and create landing pages. Mailchimp prices range from $9.99 monthly, but a free trial version is available.
Features of Mailchimps include;
Customizable Templates,
Drag & Drop, form Builders,
Real-Time editing,
Responsiveness and analytics
Tracking and reporting
Contact management
Social media monitoring
Live chat
Automation
Landing pages and email design tools
Mailchimp has many features, categorized according to functions performed such as; email tracking, marketing automation, retargeting, small business CRM, social media management and social media marketing.
3. Hubspot
HubSpot, email marketing software, has all the tools your business needs to grow its sales and revenue. In addition, the software has an inbound marketing strategy that helps generate traffic and leads, convert leads into customers and get a higher return on investment.
HubSpot, email marketing software, helps manage customer data like; emails, recording calls and meetings. Also, the software works the sales pipeline and aids sales personnel to keep monitoring customer contacts and deals. The software helps to monitor performance since it gives insight into sales activities.
If your company uses HubSpot CRM, finding an associated app to help you catch updates would be the best move. With this, you can still add information and any other updates as you go; you specifically don’t need to have a computer to do it, or in case you traveled, but without a computer, you can still add up the updates to a company platform using your phone, and this is quite flexible to any salesperson. You can download the app and get started today while you are on the move.
HubSpot stands out by going beyond sales with its marketing hub, which provides an all-in-one solution to run complete inbound marketing campaigns and improve the leads you provide your sales team. HubSpot CRM has a powerful dashboard that shows sales statistics in real-time, keeping your sales team abreast of the status of every lead in the sales pipeline. In addition, you can track deal flow based on performance, so it is clear just how the team performs according to their quotas.
Why should you use Hubspot sales software?
Content optimization tools
Optimized landing pages
Email templates
Marketing automation
Lead management
Analytics
Social media management
HubSpot has also switched from an inbound marketing tool to a complete CRM platform, now offering free and paid sales hubs, customer service hubs, and content management (on top of the free/delivered marketing hub).
The software has a free trial version for starts and smaller businesses. Still, there are also other packages, for instance, a starter package for $45 a month, the professional package goes for $450 a month, while a package for big enterprises goes for $1200 per month.
Why should entrepreneurs be to using HubSpot CRM?
Easy to use hence favoring small and medium enterprises
It gives a free trial version that lasts forever
Pricing and solution packages easily align with the kind of a business
Helps to understand CRM lead management
4. ActiveCampaign
ActiveCampaign caters to all business sizes with mega automation that integrates email marketing, marketing automation, CRM, and machine learning for powerful segmentation and personalization across social, email, messaging, chat, and text. Over 70% of ActiveCampaign's customers use its 300+ integrations, including Shopify, Square, Facebook, and Salesforce. Pricing starts at $9 a month. ActiveCampaign is a good email marketing software in Uganda.
Why should you use ActiveCampaign?
Customizes sends based on parameters.
Automates individualized experiences across all your customer touchpoints
Uses customer lifecycle to choose content, send time and delivery channel for each customer.
Keeps track of client's interests and behavior
Creates customized campaigns with minimal effort
ActiveCampaign Prices: Get’s started at just $9 per month for the basic plan, $49 per month for the Plus plan (unlocks CRM features, advanced integrations), $129 per month for Pro, $229 per month for Enterprise Plan.
ActiveCampaign effortlessly combines and integrates with other software, applications and tools. These include; Microsoft, Shopify, Facebook, Salesforce and more. ActiveCampaign provides a perfect customer service experience that surpasses the traditional touchpoints, for instance, emails. Instead, the service software offers a personalized, high-touch experience for businesses, however channels, additional teams, locations and customer segments.
ActiveCampaign eliminates silos between data sources, communication channels and teams. This aids businesses in scaling their customer relationships via connected experiences that span the customer lifecycle. ActiveCampaigns’ customized expertise helps businesses computerize a genuinely personalized, real experience so that clients can widen their relationships.
ActiveCampaign features include;
unlimited sending
sending newsletters
subscription forms
marketing automation
landing pages
Facebook custom audiences
lead and contact scoring
conversation
attribution reporting
predictive content with machine learning
custom domain
dedicated account rep and more.
Benefits of using ActiveCampaign
Customizes based on parameters
Automates individualized experiences across all your customer touchpoints
Uses customer lifecycle to choose content, send time and delivery channel for each customer.
Keeps track of client's interests and behavior
Creates customized campaigns with minimal effort
5. Mailerlite
Mailerlite is one of the easy-to-use e-mail marketing software platforms that gives 24/7 customer support to all your customers. Currently, Mailerlite supports over 600,000 businesses across the world. The software has different support plans to help your business grow. Additional subscribers or users have other plans depending on the size of their customer contact list.
Mailerlite email marketing software has a simple user interface; full-time customer support is available 24/7, and responsive email designs and support.
Mailerlite email marketing software has a free plan that lasts for a lifetime. The plan serves over 1,000 email subscribers but with a few features and allows you to send over 1,200 emails per month. However, a small price charge of about $10 per month provides you with access to most of the features that can help you build a better marketing and sales strategy. Additionally, the software allows you to monitor your email marketing outcomes through click map and open by location reports.
Mailerlite features include;
friendly to use interface
landing page builders
embedded forms
pop-ups,
deliverability
email survey's
e-Commerce integrations with top platforms, template gallery and full-time customer support through emails and chats.
Mailerlite email marketing software works excellently for businesses without a huge contact list at a pocket-fitting price but with perfect deliverability.
Mailerlite pricing plan details: the cost depends on the number of subscribers a business has for instance; 0-1000 subscribers with a capacity of sending out 12000 emails monthly are at a free cost, 0-1000 subscribers with unlimited emails cost $10, 1001-2500 subscribers with unlimited emails costs $15, 2501-5000 subscribers with unlimited emails costs $30 and 5000-10,000 with unlimited emails costs $50.
6. Drip
Having been launched ten years ago, it has been effective in marketing and sales; it is one of the most excellent email marketing software and offers the best solutions to those companies that sell online courses and webinars. Drip offers friendly onboarding and a flexible and friendly environment for users with everything well-designed. You can choose to connect with your audience in any way you want, for example, the use of abandoned cart options, push notifications, and many others.
Drip has a free trial version that lasts for a fortnight for SMS marketing and detailed email analytics. Prices depend on the contacts you have to reach out to; for example; if you want to reach out to about 500 contacts for unlimited emails, you can pay $19 monthly; this is quite cheap and friendly.
Why do we recommend Drip CRM?
It’s cheap and thus affordable for small businesses
Friendly environment, thus making it easy to use
There is a free trial version that lasts for a fortnight
Demonstrates routine CTAs to website guests
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