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If you haven’t discovered the power of growing your email newsletter subscriber list, you need to look into it. Developing an email newsletter list is a good marketing strategy that can get you heavy conversions once done as annual practice. An email newsletter list is a robust list of people you send emails. Unfortunately, email newsletter lists get corrupted by about 25% almost every year. This means that you have to continuously get more people to replace the lost ones and those that could have unsubscribed.
How To Grow Your Email Newsletter Subscriber List
1. Divide your email lists according to buyer persona
Segmenting and dividing email lists involves categorizing your audience according to their specific needs and interests. The audience can be categorized into different groups; for instance, if you have an audience that shares mutual interests, you can put them in their group. Most people open and read emails that serve and speak to their preferences. Having your audience categorized differently helps to draft different email newsletter lists so that you can share with different target audiences depending on interests.
Having multiple email newsletter lists for the different target audiences helps boost the subscription rate from the business website visitors. In addition, it is noted that sales representatives and marketers who used segmented campaigns improved revenue for the business by about 760%.
2. Craft and share outstanding email content with your audience
Unique content usually pulls the attention of the crowd. It also helps to retain the current and incoming subscribers, which helps grow your email newsletter list. Valuable, informative and entertaining emails interest the audience, making them want to get more information and content from you. Such content keeps the audience around, but they may share it with their networks.
This creates awareness about the presence and existence of your brand, which increases the number of subscribers and hence gets more people to add to your email newsletter lists.
3. Include a link to company employees’ email signatures
One of the most effective ways of using emails to market your business is email signatures. Email signatures usually give a brief highlight of the company Information like the website, company name, telephone contacts, location, and address details. This becomes easy for newcomers who want to learn more about the company. Adding hyperlinks to email signatures directs people to company website landing pages where people can be free to sign up for newsletters on email lists. Additionally, people who are already engaged with the business can easily subscribe via hyperlinks since they may not need to find out more about the company but instead take on what they already know.
4. Ask your subscribers to share information about your business and forward emails to colleagues and friends.
Encouraging subscribers and customers to share information about your business with their networks helps you get more people, expanding the email newsletter list. You can include a sharing button and an "email a friend" button on all your marketing emails to be motivated to share with their networks, increasing your contact list to build a great email newsletter list.
Adding a Call-to-Action statement like; subscribe speaks to people and enables them to subscribe to your email newsletter list, expanding your network with more people opting in.
5. Run opt-in campaigns
You can craft an engaging opt-in email message and share it with your old and new contacts. You can then request your old contacts to opt in again and find a way to do away with those who no longer respond.
All you need for your growing business are engaging and active contacts that can help you boost your deliverability rate and improve the chances of having your emails shared with contacts outside your current contact database.
6. Maximize lead generation offers efficiently
Lead generation offers can you help grow your email list. These include; free e-books and magazines that require website visitors to share their contact details before downloading them. Lead-generated offers are usually hosted on landing pages where most website visitors arrive first.
7. Craft additional email content
As an entrepreneur, you need to understand that not all your website visitors want and like your content. But also, every website visitor may not be worth your target content. This, therefore, requires you to have additional content to supplement the original website content.
To understand, know and gain the interest of the content readers who are at the same time your website visitors, you can start by sharing free content. This helps you determine how fast your content can gain viewership. Additionally, you can offer some educative content and advanced tips on what they will access when they submit their email addresses through landing pages.
8. Make online tools that are specifically meant for signing up
You can craft free online tools that can help you gather email subscribers and grow your email newsletter lists. Online tools simplify your work by asking your website visitors to sign up with their email addresses. For instance, an online tool known as website grader collects and gathers email addresses from all website visitors who freely subscribe.
9. Promote online giveaways
Online giveaways help businesses to grow their email newsletter and contact list. Online giveaways involve using social media pages to host free giveaways that require first sharing the recipient’s contact information. Therefore, you can use online giveaways to enable your audience to visit your website and sign up with their email addresses.
10. Use Twitter to grow lead generation offers
You can use your Twitter business account to run a Twitter campaign to promote e-books and other free resources to your audience. However, these lead generation offers must require your Twitter audience to sign in before getting access to them for better success.
11. Grow your business content with Facebook
Facebook is a platform with a large audience and is used by the majority. Currently, there are 2.89 billion monthly active Facebook users. This means that Facebook as a platform would work to your advantage if well maximized, given its big audience. You can advertise your content through Facebook posts and adverts that require email submission before accessing the content.
You can also put social sharing buttons and appreciation pages on your website landing page and make it easy to share. This permits leads who wish to share with their friends to have a go-ahead easily. You can use promotional content that involves gated e-books, giveaways and email subscribers. You can limit these to access only if an email submission has been made.
About Email Marketing With MonkeyPesa CRM
MonkeyPesa CRM is in the bracket of an all-in-one business automation tool. From sales marketing, automation or customer support. With the devotion to helping Small and Medium Enterprises (SMEs), MonkeyPesa is a user-friendly tool. The pricing, features, analytics, easy-to-interpret dashboard make it ideal for you.
The CRM aids businesses to get prospects, insights, converts more leads to become customers and manages customers across several channels. At the same time, they go through the selling process.
MonkeyPesa possesses an email marketing service that helps you build an email list. You can use your email marketing service to manage your email list in one place. It will also allow you to create email campaigns and send them to your email list at once.
Furthermore, the software will enable you to create a lead magnet incentive. You can create several lead magnets like free books, free courses, free trials. This helps to draw more people to join your email listing. Thus, email marketing allows meaningful conversations with meaningful people interested in your business.
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