Introducing interest based filters on MonkeyPesa (Find customers based on interests)

We are delighted to announce the launch of interest based data available in automations and prospecting data. This is a game changer for businesses tapping into African data.

How it works:

With every new contact the system pulls into the MonkeyPesa AI, we pull along the pages that these individuals like and the content they post, comment on, like and share. With this, MonkeyPesa creates a social graph with people's interests.

Why this matters to businesses:

Say you are a betting company and you are looking for customers that may be willing to bet on your website. With MonkeyPesa you can now build a list of people who are interested in betting.

You can access this information either through the Monkeypesa AI automations or directly through prospecting data.

With this in place, acquiring better quality leads is now going to be possible.