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Marketing automation uses software to automate monotonous marketing work. Tasks like SMS marketing, email marketing, social media posting, and even ad campaigns are automated by marketers to improve efficiency.
With marketing automation, everything is done by software or a set of tools. This goes in tandem with quick replies, quick actions, quick responses to customers’ queries, quick updates to customers in case of any changes in the services or products offered, and any other essential communication regarding the company itself.
Marketing automation software simplifies and shortens the marketing process seamlessly. As a result, Communication and conversions happen a lot quicker. You can optimize your email marketing automation efforts to drive targeted visitors to your website. This allows them to readily discover, consider, and even purchase without leaving their homes. The strategy helps you effectively engage with all your customers and steer them successfully through your sales funnel.
Marketing automation helps simplify and makes your work easier, reduces wastage, and delivers in time. Marketing automation is a set of tools to bring marketing activities down to their most accessible simplicity. Automated Marketing makes work easy because messages, ad campaigns, emails, and posts are sent automatically without independently sending each item.
The Best Marketing Automation Software For Business In Uganda
1. MonkeyPesa
MonkeyPesa is an all-in-one marketing software for fast-growing companies. It provides all the marketing tools your business needs under one roof. The CRM aids businesses in getting prospects, and insights, converting more leads to become customers and managing customers across several channels. At the same time, they go through the selling process.
Monkeypesa Marketing price starts from $29.99 per user billed monthly. It integrates Email, SMS, social, and push notifications all together under one powerful CRM to ease automating marketing for small and medium enterprises.
Advantages of MonkeyPesa
Ideal for small and medium enterprises.
Integrates with local African SMS providers, allowing you to send SMS messages to clients in your country, the rest of Africa and the world.
Integrates with local voice call providers. Dial directly from the browser.
Flexible integration with several Ecommerce platform providers in Africa and beyond.
It has a native CRM integration that unifies sales and marketing data in one place.
Other MonkeyPesa Features:
Team collaboration
Contact management
Pipeline management
Data security
Insights, analytics and reports
Human Resource and payroll
Inventory and stores
Bulk SMS and emailing
Accessible Communication is a giant step toward maintaining good relationships with clients. Strong relationships generate more sales and support, improve client satisfaction, and reduce business expenses.
2. Salesforce
Salesforce is marketing automation software that tracks and monitors customer service, commerce, service, IT, sales and marketing activities in a business or company, helping teams work from anywhere and keep in touch with customers.
Salesforce helps to engage with customers anywhere, sell smarter, offer good customer service, and allow teams to work from anywhere. Salesforce believes that in bringing people together, there is power, and so they help build bridges between companies and customers. Salesforce values trust, innovation, and equality.
Salesforce CRM has a range of products and solutions for different industries, and it covers almost all industries, for example, manufacturing, engineering, health care, education, construction and many others. Salesforce marketing cloud starts at $12500 per organization per month. Ideal for large enterprises.
Salesforce Pricing
There is a free trial version for 30 days with a few features
Small business's CRM of about ten users are charged $25 for each user per month
Complete CRM for any team size goes for $75 for each user per month
A profoundly customizable sales CRM goes for $150 for each user per month
Unlimited CRM power and support package goes for $300 per user per month
Salesforce features:
Mobile friendly
Process automation
Account and contact management
Opportunity management
Lead management
Reports and dashboards
3. Hubspot
Hubspot marketing automation software serves all businesses, from startups to large business ventures. In addition, Hubspot offers free tools for teams and best manages customers’ contacts well.
Hubspot CRM enables you to do many valuable things with your contact base, such as centralizing all contact information (including internal notes) and automating different reminders.
Hubspot CRM is software built for marketing and sales companies that want to use proven techniques for ushering in new clients and customers, especially businesses that generate customers via online marketing and sales.
In your quest to identify a CRM perfect for your business, chances are high you have come across HubSpot free CRM. You can store up to a million contacts in your HubSpot database with the free CRM. Furthermore, an unlimited number of your team can access your database, Integration with Gmail and Outlook, Email and Meeting Scheduling, Capture, Store, and track sales leads.
Hubspot’s CRM is a tool that teams find friendly to use, and more so, it automates the number of administrative tasks to concentrate on. In addition, Hubspot gives access to the visibility into the sales pipeline in real time through the visual dashboard.
Hubspot CRM allows you to access real-time sales performance reports and individual performance. This allows business managers to review and identify potholes so that teams can lay strategies for achieving success where it has failed.
Hubspot has solutions for small, medium and big businesses. However, Hubspot works better for everyday business transactions since it is easy to use, captures customers, manages data, records calls and meetings, manages sales pipelines and also aids sales reps in monitoring contacts with customers and deals. In addition, Hubspot aids managers in getting an insight into the sales activities, marketing tools and activities.
4. Sendinblue
Sendinblue is a darling of email marketing automation platforms because of all its incredible features and attractive and competitive pricing.
Launched in 2012, it has been one of the most powerful tools you can lean on for all your marketing needs. It comes with SMS marketing tools to autoresponders to aid you in linking up or speaking to new clients and crafting new relationships. In addition, Sendinblue attends to email marketing while nurturing leads and conversions.
Sendinblue has a free version, unlimited contacts, and a free CRM service. Still, there is also a paid version that can help you send transactional emails, for example, order notifications and invoices, which are unavailable with HubSpot.
Regardless, there are points where it has a bother. It has come short in different instances. As far as your email marketing is concerned, you could be looking for a more robust CRM-quality marketing automation platform to match the size of your emailing list. In addition, you could be looking into services to help manage email deliverability, surveys, and social media integration.
5. Customer.io
Customer.io tool is suitable software for email marketing automation. With customer.io, it's so easy to create flows that trigger at different times of the day/week or whenever a user performs a certain action.
With access to your real-time behavioral data, create personalized and relevant messages that engage and retain your customers. Send an email, push notifications, text messages, and more all through an intuitive and powerful visual building experience. Built for scale, Customer.io is used by over 4,100 companies, sending over 8 billion messages per year. It is built for developers. Integrate their API to your application to deliver SMS (to the USA and Europe) and email. The basic package starts at $150 per user monthly.
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