The 6 Best Drip Email Marketing Software

Email marketing is more than collecting email addresses and bombarding them with messages. Automation (adoption of drip emails) can eliminate lots of repetitive tasks.

Email automation is a process where you send targeted email campaigns to your customers through a pre-built and self-operating system. Automation allows you to schedule campaigns that go out when you intend them to go out. Automation handles your database and aligns all the information to use at your convenience. In addition, the process frees up time for you to carry out other relevant tasks.

What is a drip campaign?

An email drip campaign is a series of automated emails that you send out to your email list subscribers based on a specific set of predetermined parameters. The audience can be categorized into different groups; for instance, if you have an audience that shares mutual interests, you can put them in their group. Most people open and read emails that serve and speak to their preferences. Having your audience categorized differently helps to draft different email lists so that you can share with different target audiences depending on interests.

Your drip campaign can be based on:

• Placing an order

• Attending an event at your store

• Signing up for a webcast

• Registering for a report or white paper

• Abandoning a shopping cart

• Engaging with customer service

• Not placing an order for a while

The 6 Best Drip Email Marketing Software

1. MonkeyPesa

MonkeyPesa is an all-in-one marketing software for fast-growing companies. It provides all the marketing tools your business needs under one roof. The CRM aids businesses to get prospects, and insights, converts more leads to become customers and manages customers across several channels. At the same time, they go through the selling process. It includes tools like Email marketing, SMS marketing, Joint inbox, Social media scheduling, Webinar software and more that your business needs in day-to-day marketing.

The Best Sales And Marketing Software In Africa

MonkeyPesa possesses an email marketing service that helps you build an email list. You can use your email marketing service to manage your email list in one place. It will also allow you to create email campaigns and send them to your email list at once.

Furthermore, the software will enable you to create a lead magnet incentive. You can create several lead magnets like free books, free courses, and free trials. This helps to draw more people to join your email listing. Thus, email marketing allows meaningful conversations with people interested in your business.

2. Mailchimp

Mailchimp is an all-in-one customer service platform that combines both sales, marketing and customer service activities under one central location. Mailchimp customer service software promotes the growth of small and upcoming business enterprises through adverts and smart marketing campaigns.

Mailchimp has easy tools and strengthens customer relationships with the business through full-time messaging. Mailchimp is customer-centric software. Thus, most of the attention is directed toward customers. The most valuable asset for any business is the customers. Therefore, they have to be given firsthand consideration.

Mailchimp customer service software allows users and subscribers to sell online, send marketing emails, automated messages, construct ad campaigns, send postcards, aid reporting and analytics, and create landing pages. Mailchimp prices range from $9.99 monthly, but a free trial version is available.

Features of Mailchimps include;

• Customizable Templates,

• Drag & Drop, form Builders,

• Real-Time editing,

• Responsiveness and analytics

• Tracking and reporting

• Contact management

• Social media monitoring

• Live chat

• Automation

• Landing pages and email design tools

Mailchimp has many features, categorized according to functions performed, such as; email tracking, marketing automation, retargeting, small business CRM, social media management and social media marketing.

3. ActiveCampaign

ActiveCampaign caters to all business sizes with mega automation that integrates email marketing, marketing automation, CRM, and machine learning for powerful segmentation and personalization across social, email, messaging, chat, and text. Over 70% of ActiveCampaign's customers use its 300+ integrations, including Shopify, Square, Facebook, and Salesforce. Pricing starts at $9 a month.

Why should you use ActiveCampaign?

• Customizes sends based on parameters.

• Automates individualized experiences across all your customer touchpoints

• Uses customer lifecycle to choose content, send time and delivery channel for each customer.

• Keeps track of client's interests and behavior

• Creates customized campaigns with minimal effort

ActiveCampaign Prices: Get’s started at just $9 per month for the basic plan, $49 per month for the Plus plan (unlocks CRM features, advanced integrations), $129 per month for Pro, and $229 per month for Enterprise Plan.

ActiveCampaign effortlessly combines and integrates with other software, applications and tools. These include; Microsoft, Shopify, Facebook, Salesforce and more. ActiveCampaign provides a perfect customer service experience that surpasses the traditional touchpoints, for instance, emails. Instead, the service software offers a personalized, high-touch experience for businesses, however channels, additional teams, locations and customer segments.

ActiveCampaign eliminates silos between data sources, communication channels and teams. This aids businesses in scaling their customer relationships via connected experiences that span the customer lifecycle. ActiveCampaigns’ customized expertise helps businesses computerize a genuinely personalized, real experience so that clients can widen their relationships.

ActiveCampaign features include;

• unlimited sending

• email marketing

• sending newsletters

• subscription forms

• marketing automation

• landing pages

• Facebook custom audiences

• lead and contact scoring

• conversation

• attribution reporting

• predictive content with machine learning

• custom domain

• dedicated account rep and more.

4. Getresponse

GetResponse is an online marketing platform optimized for use by small businesses. It has tools that support email marketing, auto funnel, landing pages, marketing automation, webinars, autoresponders, and enterprise marketing needs. Its key email marketing features allow users to send email newsletters, campaigns, online surveys, and follow-up autoresponders.

GetResponse is an all-in-one online marketing tool that unifies email marketing and online campaign management tools for managing sales, maximizing ROI, and using online marketing effectively.

Advantages

• Specific automation built around webinars (the only service provider I’ve found with this unique use case)

• Amazingly in-depth data analytics, including advanced click tracking

• Offers a fully-featured 30-day trial offer

• Long tracker record in business (isn’t going anywhere), since 1998

• Introduces lite-CRM features, particularly at the enterprise level

• Extremely easy to use drag and drop email automation builder

GetResponse Prices: All plans start with an initial subscriber max of 1000. Price points are “starting at” depending on features. $15/month for Basic Plan, $49/month for Plus Plan, $99/month for Professional Plan, and $1,199/month for Enterprise Plan.

Getresponse allows email automation and offers tons of templates. In addition, Getresponse has landing pages that help keep in contact with customers and leads while nurturing them. Getresponse integrates with other applications such as; WordPress, PayPal, and WooCommerce.

Getresponse features include;

• email marketing

• website builder

• marketing automation

• webinars

• paid ads

• landing pages and conversions.

5. Hubspot

This is one of the best CRM software tools that serve all businesses ranging from startups to large business ventures. In addition, Hubspot offers free tools for teams and best manages customers’ contacts well.

Hubspot CRM enables you to do many valuable things with your contact base, such as keeping all contact information (including internal notes) centralized and automating different reminders.

Hubspot CRM is software built for marketing and sales companies that want to use proven techniques for ushering in new clients and customers, especially businesses that generate customers via online marketing and sales.

In your quest to identify a CRM perfect for your business, chances are high you have come across HubSpot free CRM. You can store up to a million contacts in your HubSpot database with the free CRM. Furthermore, an unlimited number of your team can access your database, Integration with Gmail and Outlook, Email and Meeting Scheduling, Capture, Store, and track sales leads.

Hubspot’s CRM is a tool that teams find friendly to use, and more so, it automates tasks the number of administrative tasks to concentrate on. In addition, Hubspot gives access to the visibility into the sales pipeline in real-time through the visual dashboard.

Hubspot CRM allows you to access sales performance reports and individual performance in real-time. This allows business managers to review and identify potholes so that teams can lay strategies for achieving success where it has failed.

Hubspot has solutions for small, medium and big businesses. However, Hubspot works better for everyday business transactions since it is easy to use, captures customers, manages data, records calls and meetings, manages sales pipelines and also aids sales reps in monitoring contacts with customers and deals. In addition, Hubspot aids managers in getting an insight into the sales activities, marketing tools and activities.

Small businesses and startups commonly use Hubspot and medium companies but also serve large enterprises. Hubspot provides a free trial version that supports small businesses and startups through their growth stages. Packages that can be accessed at a cost include; a starter package for $45 a month, a professional package for $450 a month, and a package for big enterprises goes for $1200 per month.

Hubspot is one of the CRM software commonly used by businesses in Rwanda. It has unique benefits it delivers to its users, such as; being easy to use, a free forever trial version, and cheap packages.

Hubspot features include;

• Free CRM software

• Free versions of sales Hub

• Combination of Gmail

• Outlook calendars, and Email

• Deal stages

• Pipeline and opportunity tracking

• Website chats and bots

• Email tracking

• Reporting and tracking meetings

6. Sendinblue

From France, Sendinblue is a marketing-first CRM software. The company thrives on automation as its core advantage:

Pricing: $25 - $100 with a custom package for large enterprise users.

Launched in 2012, it has been one of the most powerful tools you can lean on for your marketing needs.

It comes with SMS marketing tools to autoresponders to aid you in linking up or speaking to new clients and crafting new relationships. In addition, Sendinblue attends to email marketing while nurturing leads and conversions.

Sendinblue has a free version, unlimited contacts, and a free CRM service. Still, a paid version can help you send transactional emails, such as order notifications and invoices, unavailable with HubSpot.

Sendinblue prices are as follows; there is a lite version of Sendinblue that costs $25 monthly and comes with the ability to send out 100,000 emails daily. The premium costs $65 monthly with more exciting features like 1 million emails, marketing automation, and many other packages depending on your business needs.

Here is what makes Sendinblue a strong contender:

• Good customer support and marketing holdup

• A good range of emails and SMS

• A/B testing functionality