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Customer relationship management (CRM) is the technology for managing all your company’s relationships and interactions with existing and potential customers to improve business relationships to grow your business. This encompasses all tools, skillsets, and tricks you use to keep customers.
CRM supports small and medium enterprises in many ways, such as managing operational challenges. Some case studies have shown that SMEs that use CRM have seen an increment in their sales by 29%.(convergeHub). Small businesses should grow to start investing in areas that give back quick and significant returns; using CRM brings back your investment return so fast that this is a good deal for any small business owner.
The data provided by the CRM helps in other aspects like tracking sales leads, marketing, and pipeline and delivering actionable data for analysis. Through CRM, salespeople can easily determine their progress through individual teams by approaching clients one-on-one and getting feedback about the products and services they offer and how best they can improve these services.
1. Monkeypesa
MonkeyPesa CRM is an all-in-one business automation tool. From sales marketing, automation or customer support. With the devotion to help Small and Medium Enterprises (SMEs), MonkeyPesa is a user-friendly tool. The pricing, features, analytics, easy-to-interpret dashboard make it ideal for you.
The CRM aids businesses to get prospects, insights, converts more leads to become customers and manages with customers across several channels. At the same time, they go through the selling process.
The services offered include; Sales pipeline management which helps companies to sell faster and get more prospects into the business. The invoicing and billing system allows track time, generating invoices, Pro-forma invoices, quotes, and getting much more money faster. And the real estate system helps real estate companies to acquire property, landlord management, tenant and the necessary automation.
MonkeyPesa CRM Features:
Team collaboration
Contact management
Pipeline management
Data security
Insights, analytics and reports
Human Resource and payroll
Inventory and stores
Accessible Communication is a giant step into maintaining good relationships with clients. Strong relationships generate more sales and support, improve client satisfaction, and reduce business expenses.
A closed buyer is just as vital as a new lead. MonkeyPesa CRM allows you to create changes based on a prospect’s information, schedule calls for them at any point in time, take notes based on our interactions, and easily save and organize that data for future use. In a nutshell, you are moving a sales lead, or prospect from one stage of your sales funnel to the next.
The MonkeyPesa CRM allows you to add contacts manually or upload files. Because the goal is to have streamlined communication in the sales process, you do not have to open another platform to make calls with your clients and prospects. The dashboard enables calls. In addition, all these interactions are captured in case you need to make clarifications and references.
Social Media is a very relevant tool of sales and marketing today. Every passing day, there is a new social media channel your clients and prospects sign up for. MonkeyPesa provides a centralized location for all your social media interactions — tweets, posts, reels, videos, comments, replies, Direct Messages.
2. Zoho Desk
Zoho Desk is a customer service software commonly known as “the gold standard for great customer relationships.” The software helps businesses get prospects, follow up with customers, generate more sales, increase profits and earn more revenue. This is a soul aim for the majorly of the businesses.
Zoho customer service software collects information regarding sales, marketing, and customer service activities and centralizes it in one place, which helps to align business activities. Furthermore, the software captures and records critical customer information, which may be helpful while doing a follow-up or any other engagement reasons.
Zoho customer service software can be personalized to meet the demands of every business irrespective of the nature and the size of the company. Both startups and large businesses use Zoho CRM. The software caters to all modern industries, including; real estate, healthcare, insurance, media, legal, restaurants, banking, travel, tax, freelancers, profit and non-profit making companies.
Zoho service software features include;
lead management
deal management
contact management,
workflow automation, and more.
The software integrates with other applications and tools like; Evernote, MailChimp, Google Apps, Microsoft Office and QuickBooks.
Zoho service software pricing: Zoho has a free version that lasts for the first 15 days, but paid packages go for; a standard package is for $12 a month, Zoho Begin is for $7, professional goes for $20 a month, enterprise goes for $35, Zoho ultimate goes for $45 while the unlimited edition goes for $100 every month.
Benefits of Zoho customer service software:
Its products and functions are easy to use
Suitable for sales organizations, primarily those with the complicated B2C sales cycle.
Refunds customers who are not satisfied with their services
3. Hubspot
This is one of the best CRM software tools that serve all businesses ranging from startups to large business ventures. In addition, Hubspot offers free tools for teams and best manages customers’ contacts well.
Hubspot CRM enables you to do many valuable things with your contact base, such as keeping all contact information (including internal notes) in a centralized place and automating different reminders.
Hubspot CRM is software built for marketing and sales companies that want to use proven techniques for ushering in new clients and customers, especially businesses that generate customers via online marketing and sales.
In your quest to identify a CRM perfect for your business, chances are high you have come across HubSpot free CRM. You can store up to a million contacts in your HubSpot database with the free CRM. Furthermore, an unlimited number of your team can access your database, Integration with Gmail and Outlook, Email and Meeting Scheduling, Capture, Store, and track sales leads.
Hubspot’s CRM is a tool that teams find friendly to use, and more so, it automates tasks the number of administrative tasks to concentrate on. In addition, Hubspot gives access to the visibility into the sales pipeline in real-time through the visual dashboard.
Hubspot CRM allows you to access sales performance reports and individual performance in real-time. This allows business managers to review and identify potholes so that teams can lay strategies for achieving success where it has failed.
Hubspot has solutions for small, medium and big businesses. However, Hubspot works better for everyday business transactions since it is easy to use, captures customers, manages data, records calls and meetings, manages sales pipelines and also aids sales reps to monitor contacts with customers and deals. In addition, Hubspot aids managers to get an insight into the sales activities, marketing tools and activities.
Small businesses and startups commonly use Hubspot and medium companies and serve large enterprises. Hubspot provides a free trial version that supports small businesses and startups through their growth stages. Packages that can be accessed at a cost include; a starter package for $45 a month, a professional package for $450 a month, and a package for big enterprises goes for $1200 per month.
Hubspot is one of the CRM software commonly used by businesses in Rwanda. It has unique benefits it delivers to its users, such as; being easy to use, a free forever trial version, and cheap packages.
Hubspot features include;
Free CRM software
Free versions of sales Hub
Combination of Gmail
Outlook calendars, and Email
Deal stages
Pipeline and opportunity tracking
Website chats and bots
Email tracking
Reporting and tracking meetings
4. Zendesk
Zendesk is a web-based solution that is used by over 20,000 companies globally. It is a CRM for banks that will strengthen customer relationships because their data is held in a single storage area. As a result, employees can have easy access and freely communicate with customers.
Zendesk simplifies the customer life cycle and makes it easy for anyone to follow and pick up a conversation from where it stopped. As a result, it improves customer satisfaction and gives sales and marketing departments time to engage customers. In addition, Zendesk allows having smooth communication between the different departments.
Additionally, Zendesk helps you get information about internal teams, create sales pipelines and marketing campaigns, real-time analytical data. There is access to pending deals and pricing, picks all customer interactions, sales prospects, lead generation and current customers.
The key features of Zendesk CRM software include;
Unified contact management
Pipeline coordination and automation
A user-friendly CRM dashboard
Data-driven CRM reports
Mobile and cloud CRM applications
These features support products offered by Zendesk, that is, Zendesk for service, Zendesk for sales, platform and APIs and marketplace.
Pricing:
- Zendesk suite starts at $19 per month, Suite team goes for $49, suite growth goes for $79, and suite professional goes for $99.
- Zendesk sell; sell team starts at $19, sell professional goes for $49, sell enterprise goes for $99, and all these packages have a free trial for use before buying.
5. Pipedrive
The most friendly and easy-to-use sales software planned to go well with small and medium businesses. It is designed with the most trusted features to aid you in administering your business and envisage the sales pipeline and the sales activities to prioritize. Chatbots and webforms are some of the features of Pipedrive to help you monitor and manage leads. Considering the features of Pipedrive, here are some of them;
Monitoring communication through calls and emails
Scheduling meetings
Saving time
Activity reminders like open API and webhooks
Security reports and insights.
Pipedrive easily integrates with other tools, for example; salesforce, HubSpot, and Zoho.
Additionally, Pipedrive tracks and organizes sales activities hence efficiency and effectiveness.
Pipedrive offers a free trial. An essential package goes for $15 per month; an advanced package is for $29 monthly; a professional package goes for $59 monthly, while an enterprise package goes for $99 per month.
Why should you use Pipedrive?
It puts all your contacts, emails, calls, deals in a central place, making it easy to access
It helps teams work efficiently since it speaks to business needs
Gives access to customer reporting tools. There are more advantages of using Pipedrive sales software; you need to try it.
Promotes efficiency via the visual representation of the entire deal process.
6. ActiveCampaign
ActiveCampaign caters to all business sizes with mega automation that integrates email marketing, marketing automation, CRM, and machine learning for powerful segmentation and personalization across social, email, messaging, chat, and text. Over 70% of ActiveCampaign's customers use its 300+ integrations, including Shopify, Square, Facebook, and Salesforce. Pricing starts at $9 a month.
Why should you use ActiveCampaign?
Customizes sends based on parameters.
Automates individualized experiences across all your customer touchpoints
Uses customer lifecycle to choose content, send time and delivery channel for each customer.
Keeps track of client's interests and behavior
Creates customized campaigns with minimal effort
ActiveCampaign Prices: Get’s started at just $9 per month for the basic plan, $49 per month for the Plus plan (unlocks CRM features, advanced integrations), $129 per month for Pro, $229 per month for Enterprise Plan.
ActiveCampaign effortlessly combines and integrates with other software, applications and tools. These include; Microsoft, Shopify, Facebook, Salesforce and more. ActiveCampaign provides a perfect customer service experience that surpasses the traditional touchpoints, for instance, emails.
ActiveCampaign eliminates silos between data sources, communication channels and teams. This aids businesses in scaling their customer relationships via connected experiences that span the customer lifecycle. In addition, ActiveCampaigns’ customized experience helps businesses computerize a truly personalized experience that is real so that clients can widen their relationships.
ActiveCampaign features include;
unlimited sending
sending newsletters
subscription forms
marketing automation
landing pages
Facebook custom audiences
lead and contact scoring
conversation
attribution reporting
predictive content with machine learning
custom domain
dedicated account rep and more.
7. Engagebay
EngageBay CRM, at a glance, is a rich software that can combine a sophisticated CRM/contact management system alongside email and newsletters. As a result, it enables you to manage your customer relationships better.
It is equipped with Marketing, Sales, and Service automation features to scale your business. The exhaustive list of features allows you to capture leads, nurture and engage with them, convert to happy customers and provide a superior customer experience using the unified platform.
One of the most cost-effective and easy to use sales and email marketing automation
Software is EngageBay. Engagebay sales and email marketing software is an integrated sales, marketing and customer service software that provides solutions for small and medium businesses.
Engagebay sales and email marketing software easily integrates with other tools and applications such as; office 365, WordPress, Google calendars and contacts and many others. In addition, Engagebay has exclusive features: landing pages, marketing automation, contact management software, sales CRM, and email marketing.
Engagebay sales and email marketing software mainly has three stacks that can support your business to grow: marketing, sales, and service. In addition, Engagebay marketing software has features like; form builders, automation, scheduling and landing pages, all of which support the growth of your business.
Engagebay email marketing software outstanding features include; canned responses, support groups and auto-responders. These help solve ticket issues in a friendly way that comforts a customer. In addition, the service bay has a live chat feature that allows business managers or sales reps to communicate to customers in real-time.
The sales email marketing software has features and tools that allow third-party integration to make up appointments with clients, which gives you a holistic view of sales progress through visual charts and metrics from Engagebay’s dashboard. In addition, Engagebay's email marketing software is fit for small businesses since it has a free trial. The free trial version has features that help build landing pages, and also it makes it easy to track and analyze results.
Engagebay sales and email marketing software has a free trial version; however, other pricing packages range from$8.99 per month. Engagebay is recommended for small businesses and startups wanting a lasting solution to address marketing, sales and customer service support.
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