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Email marketing is a strategy used by entrepreneurs in Uganda not only to keep ahead of their competition but also to gain customer attention. Email marketing is one of the marketing forms that are used worldwide. However, to own it as a success, you need to accompany it with authentic software tools. These tools aid your business in realizing its goals in just a short time.
Different entrepreneurs use email marketing software tools for various reasons, but the significant benefits of using email marketing software include; measurable return on Investment, ease to share, and allowing message customization.
The benefits come along with the most credible features that help your business realize its goals. The typical features include; reporting and analytics, mailing list management, template management, contact database, mass email delivery, can-spam compliance, and subscribe or unsubscribe.
Knowing that there are so many email marketing software tools on the market, sometimes it gets a bit confusing to know the authentic one. However, in this article, we have provided you with a list of the most trusted email marketing software tools that Ugandan entrepreneurs prefer.
The Best Email Marketing Software In Uganda
1. MonkeyPesa
MonkeyPesa CRM is an all-in-one business automation tool. From sales marketing, marketing automation or customer support. With the devotion to help Small and Medium Enterprises (SMEs), MonkeyPesa is a user-friendly tool. The pricing, features, analytics, easy-to-interpret dashboard make it ideal for you.
The CRM aids businesses to get prospects, insights, converts more leads to become customers and manages with customers across several channels. At the same time, they go through the selling process.
MonkeyPesa possesses an email marketing service in Uganda that helps you build an email list. You can use your email marketing service to manage your email list in one place. It will also allow you to create email campaigns and send them to your email list at once. Furthermore, the software will enable you to create an incentive called a lead magnet. You can create several types of lead magnets like free books, free courses, free trials. This helps to draw more people to join your email listing. Thus, email marketing opens up room for meaningful conversations with meaningful people interested in your business.
The services offered include; Sales pipeline management which helps companies to sell faster and get more prospects into the business. The invoicing and billing system allows track time, generating invoices, Pro-forma invoices, quotes, and getting much more money faster. And the real estate system helps real estate companies to acquire property, landlord management, tenant and the necessary automation.
MonkeyPesa CRM Features:
Team collaboration
Contact management
Pipeline management
Data security
Insights, analytics and reports
Human Resource and payroll
Inventory and stores
Bulk SMS and emailing
Accessible Communication is a giant step into maintaining good relationships with clients. Strong relationships generate more sales and support, improve client satisfaction, and can even reduce business expenses.
A closed buyer is just as vital as a new lead. MonkeyPesa CRM allows you to create charges based on a prospect’s information, schedule calls for them at any point in time, take notes based on our interactions, and easily save and organize that data for future use. In a nutshell, you are moving a sales lead or prospect from one stage of your sales funnel to the next.
The MonkeyPesa CRM allows you to add contacts manually or via a file upload. Because the goal is to have streamlined communication in the sales process, you do not have to open another platform to make calls with your clients and prospects. The dashboard enables calls. In addition, all these interactions are captured in case you need to make clarifications and references.
2. Hubspot
HubSpot, email marketing software, has all the tools your business needs to grow its sales and revenue. In addition, the software has an inbound marketing strategy that helps generate traffic and leads, convert leads into customers and get a higher return on investment.
HubSpot, email marketing software, helps manage customer data like; emails, recording calls and meetings. Also, the software works the sales pipeline and aids sales personnel to keep monitoring customer contacts and deals. The software helps to monitor performance since it gets an insight into sales activities.
If your company uses HubSpot CRM, finding an associated app to help you catch updates would be the best move. With this, you can still add information and any other updates as you go; you specifically don’t need to have a computer to do it, or in case you traveled, but without a computer, you can still add up the updates to a company platform using your phone, and this is quite flexible to any salesperson. You can download the app and get started today while you are on the move.
HubSpot stands out by going beyond sales with its marketing hub, which provides an all-in-one solution to run complete inbound marketing campaigns and improve the leads you provide your sales team. HubSpot CRM has a powerful dashboard that shows sales statistics in real-time, keeping your sales team abreast of the status of every lead in the sales pipeline. In addition, you can track deal flow based on performance, so it is clear just how the team performs according to their quotas.
Why should you use Hubspot sales software?
Content optimization tools
Optimized landing pages
Email templates
Marketing automation
Lead management
Analytics
Social media management
HubSpot has also switched from an inbound marketing tool to a complete CRM platform, now offering free and paid sales hubs, customer service hubs, and content management (on top of the free/delivered marketing hub).
The software has a free trial version for starts and smaller businesses. Still, there are also other packages, for instance, a starter package for $45 a month, the professional package goes for $450 a month while a package for big enterprises goes for $1200 per month.
Why should entrepreneurs be to using HubSpot CRM?
Easy to use hence favoring small and medium enterprises
It gives a free trial version that lasts forever
Pricing and solution packages easily align with the kind of a business
Helps to understand CRM lead management
3. ActiveCampaign
ActiveCampaign caters to all business sizes with mega automation that integrates email marketing, marketing automation, CRM, and machine learning for powerful segmentation and personalization across social, email, messaging, chat, and text. Over 70% of ActiveCampaign's customers use its 300+ integrations, including Shopify, Square, Facebook, and Salesforce. Pricing starts at $9 a month. ActiveCampaign is a good email marketing software in Uganda.
Why should you use ActiveCampaign?
Customizes sends based on parameters.
Automates individualized experiences across all your customer touchpoints
Uses customer lifecycle to choose content, send time and delivery channel for each customer.
Keeps track of client's interests and behavior
Creates customized campaigns with minimal effort
ActiveCampaign Prices: Get’s started at just $9 per month for the basic plan, $49 per month for the Plus plan (unlocks CRM features, advanced integrations), $129 per month for Pro, $229 per month for Enterprise Plan.
ActiveCampaign effortlessly combines and integrates with other software, applications and tools. These include; Microsoft, Shopify, Facebook, Salesforce and more. ActiveCampaign provides a perfect customer service experience that surpasses the traditional touchpoints, for instance, emails. Instead, the service software offers a personalized, high-touch experience for businesses, however channels, additional teams, locations and customer segments.
ActiveCampaign eliminates silos between data sources, communication channels and teams. This aids businesses in scaling their customer relationships via connected experiences that span the customer lifecycle. ActiveCampaigns’ customized expertise helps businesses computerize a genuinely personalized, real experience so that clients can widen their relationships.
ActiveCampaign features include;
unlimited sending
sending newsletters
subscription forms
marketing automation
landing pages
Facebook custom audiences
lead and contact scoring
conversation
attribution reporting
predictive content with machine learning
custom domain
dedicated account rep and more.
Benefits of using ActiveCampaign
Customizes based on parameters
Automates individualized experiences across all your customer touchpoints
Uses customer lifecycle to choose content, send time and delivery channel for each customer.
Keeps track of client's interests and behavior
Creates customized campaigns with minimal effort
4. Mailchimp
Mailchimp is an all-in-one customer service platform that combines both sales, marketing and customer service activities under one central location. Mailchimp customer service software promotes the growth of small and upcoming business enterprises through adverts and intelligent marketing campaigns.
Mailchimp has easy tools to use and strengthens customer relationships with the business through full-time messaging. Mailchimp is customer-centric software. Thus, most of the attention is directed towards customers. The most valuable asset for any business is the customers. Therefore, they have to be given firsthand consideration.
Mailchimp customer service software allows users and subscribers to sell online, send marketing emails, automated messages, construct ad campaigns, send postcards, aid reporting and analytics, and create landing pages. Mailchimp prices range from $9.99 monthly, but there is a free trial version.
Features of Mailchimps include;
Customizable Templates,
Drag & Drop, form Builders,
Real-Time editing,
Responsiveness and analytics
Tracking and reporting
Contact management
Social media monitoring
Live chat
Automation
Landing pages and email design tools
Mailchimp has many features, categorized according to functions performed such as; email tracking, marketing automation, retargeting, small business CRM, social media management and social media marketing.
5. Sendinblue
From France, Sendinblue is a marketing-first CRM software. The company thrives on automation as its core advantage:
Pricing: $25 - $100 with a custom package for large enterprise users.
Launched in 2012, it has been one of the most powerful tools you can lean on for all your marketing needs.
It comes with SMS marketing tools to autoresponders to aid you in linking up or speaking to new clients and crafting new relationships. In addition, Sendinblue attends to email marketing while nurturing leads and conversions.
Sendinblue has a free version, unlimited contacts, and a free CRM service. Still, a paid version can help you send transactional emails, such as order notifications and invoices, which are unavailable with HubSpot.
Sendinblue prices are as follows; there is a lite version of Sendinblue that costs $25 monthly and comes with the ability to send out 100,000 emails daily while premium costs $65 monthly with more exciting features like 1 million emails, marketing automation, and very many other packages depending on what your business needs are.
Here is what makes Sendinblue a strong contender:
Good customer support and marketing holdup
A good range of emails and SMS
A/B testing functionality
Landing page support
Equal partition of functions
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