Marketing automation helps analyze leads and determine the best strategies to categorize and nurture them. Next, marketing teams nurture...

A sales pipeline is a visual representation of every stage in a sales process so that you can quickly identify where your qualified leads...

Focusing on sales productivity performance refers to maximizing sales at a low cost using a few resources. This is measured only when a...

Shelf all the insufficient information you have heard about email marketing. Most of it is wrong. Email marketing is that kid in school...

Email marketing, quite simply put, is the act of sending commercial messages, typically to a group of people using Email. In other words,...

Salespeople are no strangers to daily cold calls, emails, presentations and client meetings. These rituals have been thoroughly ingrained...

Contrary to popular belief, email marketing is one of the best-selling methods. As a result, email marketing is essential for small...

In the game of sales, there are down times when things are just not going right. It is possible, and it happens to the best of us. You...

Cold calls are the most everyday sales call. Data shows that even today—when many marketers believe cold calling to be dead—it’s still...

There are many different sales methodologies out there, each with its own strengths and weaknesses. The best sales methodology for your...

Players in the financial sector continue to seek better experiences. Surveys indicate that customer experience is now the primary...

Managing and running a small, medium, or large enterprise business to meet customer demands and sales goals is vital for the success of...

A cold email is sent to a client who doesn't have any existing connection to you. A cold email is a one-on-one between the receiver and...

Click-through rate (CTR) is the percentage of people clicking on and opening links included in the content of the email. The open and...

Sales is always hanging, and staying ahead of the curve is essential for success. As we head into 2023 and beyond, there are a number of...

Compelling CTAs motivate recipients to convert. Research shows that clients respond more quickly when short and straightforward words...

A/B testing is essential for finding success with email marketing and increasing the number of sales. Split testing efforts should be put...

Everyone loves a good welcome message. Customers want to feel valued when they come into contact with your business. So on top of that...

Social media can be one of the best marketing platforms for businesses or websites. According to Buzzsumo, facebook’s reach to its...

Automation is a buzzword that often brings up images of robots taking over human jobs, or complex software that requires a lot of...

Spam content is at the helm of reasons why your emails are not being delivered. If your email subject line is more inclined to make...

Good customer relationship management encourages brands to keep linked to their existing and latent customers, builds faithfulness,...

When you write a well-prepared copy for your audience, the chances are high that you will have an email copy that converts. This,...

An email newsletter list is a robust list of people you send emails. Developing an email newsletter list is a good marketing strategy to...